Sustainable Fashion …

Sustainable Fashion …

Did you know that the fashion industry has a large impact on the environment and that by 2050 it could account for 25% of the global emissions? ( according to an article from the Guardian 29. Dec) The same article also stated that there is a very recent small trend towards buying clothing less frequently though which is a positive! Fast fashion can be a problem with prices not reflecting the true cost of the impact on the planet or not covering ethical wages. I think there are many positive changes one could make towards more sustainable clothing habits like buying less, buying second hand, trying to buy only when you really need it, swapping with friends or renting and repairing pieces. In addition, even though I understand that most people or students like myself might not have the budget to buy from exclusive high-end sustainable brands I think that whenever buying new pieces one could try to evaluate the choices and choose the best choice available based on current information and budgets. Sustainable fashion is luckily becoming more available and hopefully, it will become the norm -so far however I find can also be a confusing world with sometimes opposing viewpoints and information. Some people might think that leather is non-sustainable and as a vegan, I have chosen not to buy any new leather products after going vegan – because it is obviously not vegan and a byproduct of the meat industry. At the same time, I do wear my old leather products and I do not necessarily think that vegan sky or vegan leather made from synthetic and plastic/ oil-based materials are better for the environment. They are working on more environmental alternatives to synthetic leathers though ( but these are often a lot more expensive and less common at least today ) and in the future, there might even be lab-grown leather or even wool available as both sustainable and technically vegan options. When it comes to wool today, however; I choose to wear it because I currently think it is probably more sustainable than other options for winter clothing/fabrics. Unfortunately, my skin is very sensitive to wool and I can not wear 100% pure wool + I also think about where the wool comes from. Luckily My ski-underwear from Johaug is a mixed baselayer and even though Johaug is not branding itself as an exclusively (100% ) sustainable brand they list on their website that they are sourcing their wool from ethical harvesting (manufacturers opting to minimize harm on their sheep) and that they are trying to source recycled polyester for their synthetic fibers in the future…  Even though it is a complex issue it looks like (which I love) sustainability + ethics is gradually becoming the norm ( + how cool is it that there are cool sportswear and activewear brands in Norway made for women by women – like Johaug and Kari Traa. ) What do you think about sustainable/ethical fashion vs vegan fashion? Or Fashion and the environment? Do you try to think about what you wear and how it impacts the people, planet, and animals?


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